Awareness Initiatives

Looking to the need of awareness among the farming community pan India, Insecticides (India) Limited started an awareness initiative called Jagrukta Abhiyan in the year 2007, where farmer meetings were organized initially in Punjab, Haryana, Andhra Pradesh and Rajasthan. Following the response, the nation-wide campaign is done every year focusing on awareness towards the safe and judicious use of agro chemicals. This was done by the techno commercial team of more than 400 agri experts.

The campaign has touched more than 10 Lac farmers all across India. It was really encouraging to see the government officials participating at various places, to boost the confidence of the team and increase the participants

“The objective is very clear, to touch maximum farmers as possible and tell them Dos and Don’ts of Agrochemical usage. We want that each farmer should understand that if agrochemicals are used in the safe and judicious way that can contribute positively in increasing the yield of their crops.” said Mr. H. C. Aggarwal, Chairman. ”

“We have made a small beginning and there is a long way to go, and I would request all other members of the Industry to join us for this noble cause. We look forward to extending this program to a bigger way, in the future. I congratulate and thank everybody for their gesture of helping us by being part in this endeavor.” said Mr. Rajesh Aggarwal, Managing Director.

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