With footprints across the country, IIL is poised to enhance its market share and strengthen its roots by deeper penetration in remote rural areas. To achieve this, IIL has formulated an extensive media strategy. Our products are getting enormous exposure across the country. Presently, a massive electronic media campaign is being conducted with leading national channels like Zee News, India TV, Sony, DD News, E TV Telugu, ETV-2, E TV Kannada, E TV Marathi, ETV Gujarati etc. It will complement IIL’s marketing endeavors and help the company to consolidate its relationship with farmers and channel partners.