The Company intends to use Ajay Devgn’s mass appeal to promote right crop protection products
and awareness about their judicious usage
New Delhi, June 13 th ,2022: Insecticides (India) Ltd. (IIL), one of the country’s largest crop protection
and Nutrition companies, has roped in Bollywood’s versatile superstar Ajay Devgn as their brand
ambassador. With the support of Mr. Devgn, who has mass appeal among the rural audience, the
company intends to spread the message of judicious use of agrochemicals besides communicating
about their products and boosting farmer awareness in India to the grassroots level.
Mr. Ajay Devgn, as a brand ambassador, will contribute to agricultural development by spreading
IIL’s message to the masses. “I am looking forward to working with Insecticides (India) Ltd. I am
pleased to be associated with a company that works to improve the lives of farmers by their
innovative products. IIL is a well-known crop protection and nutrition brand founded on the
principles of quality, integrity, and commitment to Indian agriculture. Given the strong culture of
invention and the ongoing need to adapt to shifting preferences, there was a lot of common ground.
I’m equally excited about our journey together.” he said.
Commenting on this stride, Mr. Rajesh Aggarwal, Managing Director, IIL, said, “We are excited to
have Bollywood’s superstar Mr. Ajay Devgn as part of our IIL Family. IIL believes in bringing in the
right technology within the reach of every small and marginal farmer. Ajay Devgn has established
himself as one of the India’s most popular and versatile actors with fierce performances and
resonates well with our products. With IIL entering the next phase of growth, we are sure that his
popularity, along with the credibility of our products, will help us to increase the penetration of our
communication in our existing markets as well as newer markets.”
IIL’s Tractor Brand range of crop protection and nutrition have a pan India presence today with its
team of more than 500 crop advisor educating the farmers on the right and judicious use of crop
protection products. The company is focusing on its new range of products launched this year like
Shinwa, Izuki and Torry, which will make a difference to the farmers in terms of the better
productivity and providing them cost effective solution.